Episode 13: Why it’s crucial for leaders to “get out on the floor” to experience global markets

In this episode, we are excited to welcome Jivko Bojinov, Co-Founder of Shipbob, a tech-enabled 3PL (third-party logistics provider) that offers simple, fast, and affordable fulfillment for thousands of brands across 3 continents. Prior, Jivko worked in China at YESSAT, an education consulting and training company and founder of Ivy League Travels.

In our conversation, Jivko talks about why international expansion is both easier and also more difficult than you think it is, what characteristics to look for when building out a team in international markets, knowing what can and cannot change when figuring out what to localize and navigating the gray area in between, and the benefits of getting career experience abroad.

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com