Episode 20: From working on a family farm to driving growth for the world's fastest growing food-tech company

In this episode we are excited to welcome Nick Halla, former Senior Vice President of International for Impossible Foods, a company transforming the global food system through animal free meat and dairy foods. As one of the company’s early employees Nick served in a number of other roles including as Chief Strategy Officer. Prior, Nick worked at Cogenra Solar and as an R&D Engineer for General Mills.

In our conversation, Nick shares his story that took him from working on a farm to the boardroom, giving insights into Impossible Foods’ localization journey in different global markets, how to craft systems that can be deployed globally but modified locally with scalability in mind, how to leverage community cultures to gain traction in new markets and why you shouldn't think of the launch of a new market as just a moment in time.

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com