Episode 23: How, for companies like LinkedIn and Firework, finding opportunities early on can be cornerstones for finding the right markets and reaching global scale

In this episode, we are excited to welcome Jerry Luk. Jerry is the co-founder and president of Firework, which empowers businesses to better engage with customers through video. Prior, Jerry was one of the Head of Mobile Business Strategy at Edmodo, Co-Founder and CTO of Presdo, and was an early LinkedIn employee and creator of LinkedIn Mobile.

In our conversation, Jerry offers insights into LinkedIn's global success, looking back on the growth of mobile technology, explains why in business today the opportunity is outside of the US, why it's best to think of the progression of an expansion on a spectrum for testing new products and expanding instead of making leaps between vastly different markets and the importance of building a diverse team but while fostering common beliefs and universal core values.    

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com