The Global Expansion Management (GEM) Model
A management framework for ensuring consistency of core values while capitalizing on local market insights
A model to help find product-market fit and scale in new markets
The Magic
Visualize how to manage a distributed workforce spread over a global footprint
WHY this tool - how the GEM Model can help
Communicate the importance of consistency of company culture in all markets
Visualize a system of two-way communication where insights are translated over language and cultural barriers
Understand the interplay between headquarters and local offices
Foster trust and a system that localizes to fit the needs of each new market
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
HOW to use it? — Best practices
Ensure consistency of company culture and core values
Implement feedback loops so local market teams can translate key insights to company leadership to inform strategy and decision-making
Leverage OKRs (Objectives & Key Results) to ensure adoption of framework in day-to-day operations at all levels of the organization
A little preview…
