The Global Market Validation Canvas
Implementing agile in an international expansion initiative requires a new mindset and framework
The Global Market Validation Canvas helps you find product-market fit in new markets
The Magic
The Global Market Validation Canvas (GMVC) puts the tools agile teams use in an international context and single out the core elements required to launch an effective global expansion initiative
WHY this tool - how can the GMVC help?
Find product-market fit in a new target market faster while expending fewer resources
Communicate the resources required to get traction in a new market
Centralize the tracking of pivots and adaptations to the core model in new markets
Visualize all the elements that must be factored-in to find success in global markets
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
HOW to use it? — Best practices
Revisit the company’s early days where customer development is the main focus. Start by labeling your home market product-market fit model (plus any insights during your external market analysis) as hypotheses to be tested and iterated on
Take into account how government & regulation and culture & localization affects every aspect of your business and operating model
Develop systems for implementing the four foundational factors of an effective international launch and scaling - funding & resources, relevant metrics, autonomy & trust and communication & clarity
A little preview…
