Episode 15: Why companies aren’t successful when strategy isn’t localized

In this episode, we are excited to welcome Claudia Makadristo, Head of Africa Expansion for MetaMap, a fast-growing digital trust and reputation infrastructure layer that enables other service providers. Prior, Claudia was Head of Partnerships and Regional Manager for Seedstars.

In our conversation, Claudia talks about the importance of building relationships in emerging markets to understand local dynamics - especially with government regulators, introducing your company the right way, why you don't want to underestimate local competitors who fully understand the local market well, the importance of having a solid local team to navigate local nuances in a market and why it's crucial to understand the sensitivities and differences within a market, leading with empathy so you can effectively interpret your product or service for the new market.

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com