Episode 16: How a small Danish startup took on the wine industry and scaled to 50M users worldwide

In this episode we are excited to welcome Heini Zachariassen, Founder and Former CEO of Vivino, the world's largest wine app. Prior, Heini was the CEO of BullGuard, and board member of NORRIQ and Faroese Telecom. He is also the founder and host of Raw Startup.

In our conversation, Heini talks about a number of topics including: the importance of hiring a strong team and how the roles and expertise of the team need to change as an organization grows in new markets, building a decentralized organization, the tradeoffs of localization in markets and when to make changes to your business model and when not to, the future of global business, as well as the benefits of coming from a small country.

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com