Announcing The Korean Translation Of Global Class And Book Tour
The book tour has ended. For those who were unable to attend, don't worry! You can still buy your copy online through Yes24, Aladin, or Kyobo Bookstore
“Global Class: How the World's Fastest-Growing Companies Scale Globally by Focusing Locally”
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📚🌍 A Spectacular Book Launch Week Celebrating the Korean Edition Of Global Class
We are delighted to share the incredible success of launching the Korean edition of Global Class, which took place in Seoul on August 21-25, 2023. It was an unforgettable week-long gathering of Korea’s top entrepreneurs, thought leaders, and change-makers, all eager to delve into the strategies for successful global growth.
Thank you to those who became a part of this remarkable celebration. Stay tuned for more exciting book launches, events, and opportunities that will continue to empower and inspire entrepreneurs and corporate innovators on their quest for international scaling success. The Global Class book is now available for purchase at Yes24, Aladin or Kyobo bookstore.
The Journey: “Announcing The Book Tour”
The authors of the #2 Wall Street Journal Bestseller and National Bestseller book, “Global Class,” Klaus Wehage and Aaron McDaniel are excited to announce a book tour on August 2023 in support of the publication of a Korean translation of their book. This bestselling book has been endorsed by unicorn startup founders, investors, bestselling authors like Eric Ries and Steve Blank, and top corporate executives from Apple, Google, Zoom, Salesforce, and many others.
In tandem with the tour, the authors will be joined by an all-star list of event co-organizers, including D.Camp, Moloco, Campus Talk Series, Wanted Lab, and the Asan Nanum Foundation at Maru180, as well as webinar partner, LearningSpoons.
With this new translation of the book comes the authors’ favorite part: meeting with business executives from fast-growing companies, ecosystem players, and educators from top universities in Korea.
Why Korea?
Klaus Wehage, Global Class co-founding partner and co-author said, “Korea is one of the best places for companies looking to expand globally because of its world-class infrastructure and many highly-skilled ‘Interpreneurs’. This is based on my experience working with many Korean founders to scale their businesses in the past. But even with a strong ecosystem, government support, and a skilled workforce, scaling a business to global markets still comes with unique challenges. This edition of the book now includes case studies from current Korean unicorns, as well as insights from other fast-growing companies all over the world, with the ultimate goal of helping Korean companies with their expansion challenges.”
RELATED: Buy the Korean edition of the Global Class book (Yes24, Aladin or Kyobo bookstore)
“Korea is our priority market because of its world-class innovation culture and our firsthand experience with their supportive ecosystem,” said co-founding partner and co-author Aaron McDaniel. “What’s also remarkable about Korea is the willingness of business leaders to make the changes necessary to succeed globally. We want to express our gratitude to these leaders who are genuinely willing to pay it forward to help the next generation of Korean companies.”
The Story Behind The Korean Translation
The translation is the result of a multi-month collaboration between authors Klaus, Aaron, and Korea’s most successful companies and executives, namely: John S. Kim (CEO, Sendbird) Ikkjin Ahn (Co-Founder & CEO, Moloco), Kyum Kim (Co-Founder & Chief Business Officer, Blind) and Han Kim (General Partner, Altos Ventures).
RELATED: Buy the Korean edition of the Global Class book (Yes24, Aladin or Kyobo bookstore)
This was a substantial effort that included translating the entire 350+ page English manuscript, all footnotes, and several dozen graphs and tables. Klaus and Aaron led a group of translators, students, and designers through every part of the book and worked with Hanbit Media to make the book available for sale in Korea, with the ultimate goal of supporting Korean businesses to expand globally.
The book tour arrives on the heels of Global Class’ new release of the Global Capability Score, an organizational analysis tool designed to help founders, CEOs, and executive teams better understand the organizational gaps that can prevent their organizations from being successful in global markets.
✍ Articles Related To The Korea Book Launch
“Is Your Company Truly ‘Global Class’?” (EO Planet)
Co-Authors of Global Class Launching A Book Launch Event by Sarah Dongmi Choi (VentureSquare)
'Global Class’ Targets South Korea: Insights on Business Expansion to the Globe (The Pickool)
'Global Mindset Is A Must' [Review of DCAMP book launch event] (The Miilk)
SMEs invite foreign speakers to give special lectures, “Introduction of strategies for global expansion of start-ups” (Yonhap News)
Special lecture by inviting foreign speaker, “Explanation of 'Global Expansion Strategy'“ (Financial News)
Global Class Co-Authors Host Global Event For Startups by Sarah Dongmi Choi (VentureSquare)
Bestseller ‘Global Class’ Announces Korean Edition & Authors’ Exciting Korea Tour in August (Koreatechdesk)
“To Captivate Millions Of Customers, Start With A Different Way Of Thinking” (Part 1) by Sarah Dongmi Choi (VentureSquare)
“The Strategy To Become The Next-Generation Global Unicorn” (Part 2) by Sarah Dongmi Choi (VentureSquare)
“How To Recruit And Manage Global Teams” (Part 3) by Sarah Dongmi Choi (VentureSquare)
Global Class Book Tour (EO Planet)
How Can I Prepare My Organization For Global Growth? What Is The Global Capability Score (GCS)? (Korean / English)
Which Overseas Market Should I Enter First? Measuring Advancement With the Global Growth Opportunity Matrix (Korean / English )
Who Should Lead The Global Expansion Initiative? What Is The “Interpreneur” Mindset? (Korean / English)
Review of Global Class (brunch.co.kr)
Going Global: Tips and Tricks From A Silicon Valley Serial Entrepreneur And WSJ Bestselling Author (K Startup Wave)
Silicon Valley's WSJ Best Seller Entrepreneur's Startup Global Scale-up and Talent Strategy (EO Planet)
When Should I Go Global? Series A? B? C? Advice From Mentors Who Interviewed 400+ Entrepreneurs (Outstanding)
There Is No Such Thing As A Natural Globalization Company [Mirakle Letter] (Maekyung Media Group)
'Silicon Valley Ambassador' Klaus Wehage: "It's too late to consider the global market for Korean startups" by Kim Tae-jong (Yonhap News)
“Abandon Thinking That It Will Work All Over The World” Silicon Valley Ambassador’s Secret To Successful Startups by Kim Song-Min (The Chosun Ilbo)
“Why Heinz Succeeded With Ketchup Containers… Steal Your Heart To Globalize” by Lee Sang-deok (Maeil Business Newspaper)
The book tour has ended. For those who were unable to attend, don't worry! You can still buy your copy online through Yes24, Aladin, or Kyobo Bookstore
Pre-launch Webinar: Wednesday, 16 August 2023 with LearningSpoons [Online event] (Get tickets)
Monday, 21 August 2023 with D.Camp in Front1, Seoul (Get tickets)
Monday, 21 August 2023 with PEN Ventures in 16F, One IFC, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul (Get tickets)
Tuesday, 22 August 2023 with Wanted Lab at Google for Startups Campus (Get tickets)
Tuesday, 22 August 2023 - Campus Talk Series at Google for Startups Campus (Get tickets)
Wednesday, 23 August 2023 with The Asan Nanum Foundation at Maru180 (Get tickets)
Wednesday, 23 August 2023 with Moloco at the Moloco Park (Centerfield West 8F) (Get tickets)
About Global Class
The Global Class team has developed the playbook that teaches organizations the right mindset, culture, and strategies to build successful global businesses. Through strategy tools and frameworks (+ case studies built from conversations with over 400 executives from the world’s fastest-growing companies - that became the #2 Wall Street Journal Bestselling book, Global Class), our team illuminates what the new class of successful global businesses (“Global Class Companies”) do to succeed, who are part of their high-performing teams, and how they do it. From market entry to global growth, we help companies build the foundation for successful global growth through leadership advisory services, strategy workshops, and more. Contact us for support by visiting the Get Help Scaling page.
